PROJECT
“ZAL!”
CLIENT
ZALANDO
IDEA
Zal, the ultimate hype person in your corner—gearing you up for the game, starting the rally, leading the chants, pumping up vibes—turning confidence up to 100 for everyone, on and off the pitch.
Unfortunatley the social campaign died in the teaser phase due to a new leadership’s change in category strategy. R.I.P. Zal you desrerved so much more.
Unfortunatley the social campaign died in the teaser phase due to a new leadership’s change in category strategy. R.I.P. Zal you desrerved so much more.
CREDITS
Agency:
Anomaly Berlin
Client:
Zalando
Year:
2025
Anomaly Berlin
Client:
Zalando
Year:
2025
Role:
Group Creative Director
Collaborators:
Lina Rode (Creative Lead), Abi Weaver, Whit Tam, Sebastian Lyman.
Directors:
Shadrinsky
Photographer:
Daniel Roché
Production:
Birth
Group Creative Director
Collaborators:
Lina Rode (Creative Lead), Abi Weaver, Whit Tam, Sebastian Lyman.
Directors:
Shadrinsky
Photographer:
Daniel Roché
Production:
Birth