PROJECT
“THE CORNER”
CLIENT
ZALANDO
An activation platform for Zalando Streetwear that represents the intersections of streetwear culture and creates at a place where peoples, styles, and scenes meet... The Corner.
We created the strategy, concept, aesthetic, and full executional playbook for an evergreen platform that unifies Zalando Streetwear’s activations across all markets.
Then we made it a reality...
We created the strategy, concept, aesthetic, and full executional playbook for an evergreen platform that unifies Zalando Streetwear’s activations across all markets.
Then we made it a reality...
FLAGSHIP ACTIVATION 2025 / BERLIN
THE CORNER OF SOUND AND STYLE
We launched The Corner event series with a three-day event on a corner space in Mitte Berlin, partnering with community radio Refuge Worldwide to celebrate the corner of music and streetwear.
During the day. the space hosted a showroom for upcoming apparel collections, exclusive launches, a customization station, a coffee and matcha bar, hands-on workshops led by cultural heavyweights like Tim Lindacher of Live From Earth, all while DJ’s played and broadcasted live on Refuge Radio.
At night the volume was turned up with special live performances from big names like Shygirl and local favorites like Ace Tee and Dreamcastmoe. A rotating selection of food and drinks, special giveaways, and surprise guests kept the party going until the cops shut it down.
We created and executed this entire activation.
We launched The Corner event series with a three-day event on a corner space in Mitte Berlin, partnering with community radio Refuge Worldwide to celebrate the corner of music and streetwear.
During the day. the space hosted a showroom for upcoming apparel collections, exclusive launches, a customization station, a coffee and matcha bar, hands-on workshops led by cultural heavyweights like Tim Lindacher of Live From Earth, all while DJ’s played and broadcasted live on Refuge Radio.
At night the volume was turned up with special live performances from big names like Shygirl and local favorites like Ace Tee and Dreamcastmoe. A rotating selection of food and drinks, special giveaways, and surprise guests kept the party going until the cops shut it down.
We created and executed this entire activation.
MARKET ACTIVATIONS 2025
THE CORNER 2026
PLAYBOOK IN ACTION
Our strategic and creative platform lives on as a market-wide yearly activation. While we did not produce this years activations ourselves, every event and touchpoint is from our playbook and its amazing to see our original intent and ideas become reality.
Our strategic and creative platform lives on as a market-wide yearly activation. While we did not produce this years activations ourselves, every event and touchpoint is from our playbook and its amazing to see our original intent and ideas become reality.
CREDITS
Agency:
Anomaly Berlin
Client:
Zalando
Years:
2025 - ????
Anomaly Berlin
Client:
Zalando
Years:
2025 - ????
Role:
Creative Lead / Group Creative Director
Platform Collaborators:
Lina Rode, Fabiot Van Falkenhayn, Zoe Spurgeon, Brendan Smith, Francesca Jaconelli, Sebastian Lyman, Anneliese Rapp, Olivia Zuccherato
Berlin Activation Collaborators:
Sonja Drascovic, Niclas Moos, Miles Holder, Francesca Jaconelli
Berlin Activation Brand Partner:
Refuge Worldwide
Director (Shygirl Film):
Henrik Alm
Photographer (Berlin 2025 Lookbook):
Guillem Lopez Nicolau
Photographer (Berlin 2025 Activation):
Emma Ball-Greene
Videographer (Berlin 2025 Activation):
Noah Renker
Production (Berlin 2025 Activation):
AboutKokomo
Location (Berlin 2025 Activation):
HVW8 Gallery Berlin
Design Execution:
Kerpa Hosk
Special Thanks:
Richard and George from Refuge, Dhanesh and Mayra from AK, Niko from HVW8, Everyone at Zalando especially the DACH team, Tim Lindacher of Live From Earth, Shygirl and all the artists, plus everyone else who showed up to party with us!!
Creative Lead / Group Creative Director
Platform Collaborators:
Lina Rode, Fabiot Van Falkenhayn, Zoe Spurgeon, Brendan Smith, Francesca Jaconelli, Sebastian Lyman, Anneliese Rapp, Olivia Zuccherato
Berlin Activation Collaborators:
Sonja Drascovic, Niclas Moos, Miles Holder, Francesca Jaconelli
Berlin Activation Brand Partner:
Refuge Worldwide
Director (Shygirl Film):
Henrik Alm
Photographer (Berlin 2025 Lookbook):
Guillem Lopez Nicolau
Photographer (Berlin 2025 Activation):
Emma Ball-Greene
Videographer (Berlin 2025 Activation):
Noah Renker
Production (Berlin 2025 Activation):
AboutKokomo
Location (Berlin 2025 Activation):
HVW8 Gallery Berlin
Design Execution:
Kerpa Hosk
Special Thanks:
Richard and George from Refuge, Dhanesh and Mayra from AK, Niko from HVW8, Everyone at Zalando especially the DACH team, Tim Lindacher of Live From Earth, Shygirl and all the artists, plus everyone else who showed up to party with us!!