PROJECT
CLIENT
IDEA
CLIENT
IDEA
“NEVER STILL”
RIMOWA
In 2020, travel as we knew it ended. A year later, as the world started opening back up, and we wanted to inspire everyone to consider travel in a more meaningful way. We collaborated with the iconic Patti Smith to usher in this new era of travel, through an original poem and song with Jamie XX that invited the world to get moving once again.
The film features Lebron James, Roger Federer, and Rihanna, all embarking on their first journeys after lockdown.
The poem was also spread across the world through a variety of unique experiential placements, resulting in a truly global echoing of our message.
RIMOWA
In 2020, travel as we knew it ended. A year later, as the world started opening back up, and we wanted to inspire everyone to consider travel in a more meaningful way. We collaborated with the iconic Patti Smith to usher in this new era of travel, through an original poem and song with Jamie XX that invited the world to get moving once again.
The film features Lebron James, Roger Federer, and Rihanna, all embarking on their first journeys after lockdown.
The poem was also spread across the world through a variety of unique experiential placements, resulting in a truly global echoing of our message.
THE POEM THAT MOVES
An original Patti Smith’s poem is such an amazing asset, so we used it to tease the Never Still campaign and inspire people around the world to start travelling again.
We placed the poem and passages around the world, in key cities and locations that are relevant to Patti Smith herself.
We placed the poem and passages around the world, in key cities and locations that are relevant to Patti Smith herself.
CREDITS
Agency:
Anomaly Berlin
Client:
Rimowa
Year:
2021
Awards:
DA&D: Wood Pencil, Integrated
(Patti’s first and only advertising award)
Anomaly Berlin
Client:
Rimowa
Year:
2021
Awards:
DA&D: Wood Pencil, Integrated
(Patti’s first and only advertising award)
Role:
Creative Director
Collaborators:
Sebastian Lyman, Omar Khairy, Patti Smith,
Music:
Jamie xx
Directors/Footage:
Karim Huu Do, Jonas Lindström, Gray Sorrenti, Philippe Tempelman, I AM HERE, Julian Klincewicz, Paul Herrmann.
Photographers:
Gray Sorrenti (Rihanna)
Hanna Moon (Lebron, Roger)
Steven Sebring (Patti Smith)
Creative Director
Collaborators:
Sebastian Lyman, Omar Khairy, Patti Smith,
Music:
Jamie xx
Directors/Footage:
Karim Huu Do, Jonas Lindström, Gray Sorrenti, Philippe Tempelman, I AM HERE, Julian Klincewicz, Paul Herrmann.
Photographers:
Gray Sorrenti (Rihanna)
Hanna Moon (Lebron, Roger)
Steven Sebring (Patti Smith)