PROJECT


CLIENT


IDEA
“THOSE WHO NEVER STAND STILL”


RIMOWA


One of the most revered athletes in history and longtime Rimowa ambassador, Roger Federer, retired from the game in late 2022.

We created a homage to his own lifelong journey of mastery, and how that parallels all of the journeys that he inspired in the next generation.



















THE HERO FILM 












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“THANK YOU, ROGER.”
Additional content from Julian Klincewicz and Paul Hermann. Unscripted messages echo Roger’s legacy for generations to come. Music by Deaton Chris Anthony.
































CREDITS

Agency:
Anomaly Berlin

Client:
Rimowa

Year:
2022
Role:
Creative Director

Collaborator:
Sebastian Lyman

Director:
Jonas Lindstroem

DoP:
Monika Lenczewska

Editors:
Carla Luff, Simon Colin

Talent:
Roger Federer, Lou Lampros

Film Production:
Iconoclast Germany

Photographer:
Hanna Moon

Additional Content Directors:
Paul Hermann, Julian Klincewicz

Photo/Content Production:
WA Productions





JUSTIN FLY


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 ︎ Creative Directions
︎  Promotional Use Only
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Kreuzberg Berlin DE                
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