PROJECT


CLIENT


IDEA
“INGENIEURSKUNST: THE ART OF ENGINEERING”


RIMOWA
 

There is a word in German that describes the intersection of art and engineering: Ingenieurskunst. Rimowa wanted to do a product campaign that highlighted the expertise and craft of their German engineering heritage.

The campaign interprets the process of creating the Classic Cabin suitcase into real physical kinetic art installations. Materials and objects are all authentic Rimowa pieces, including the trademark grooved aluminium.



















THE HERO FILM


























THE DIRECTORS CUT

























THE STILLS








































THE INSTALLATIONS
We built a series of kinetic art installations that represent different parts of the engineering and manufacturing process of the Rimowa Classic Cabin.

Rimowa materials were used in each of the site-specific intallations. No CGI or digital effects were used in this film, only color correction.

































THE ICONIC ALUMINUM



























THE “BTS” CONTENT



























“AROUND THE WORLD”
Gürzenich Orchester Köln
(Daft Punk Cover)
As a nod to the brand birthplace of Köln and where all Classic Cabin’s are created to this day, we used the Gürzenich Orchester Köln to do a symphonic cover of Daft Punk’s “Around The World.”

Recorded live at the Kölner Philharmonie. Much like the Classic Cabin suitcase, this track was literally Engineered in Köln.







 

























THE RESULT



























CREDITS







Agency:
Anomaly Berlin

Client:
Rimowa

Year:
2022
Role:
Creative Director

Collaborators:
Azsa West, Sebastian Lyman,
Omar Khairy, Marc Garretta,

Kevin Hipke, Lukas Rohde

Director/Photographer:
Maik Schuster c/o IAMHERE

DoP:
Maximillian Pittner

Installation Partner:
Acte TM

Production:
Iconoclast Germany

Music:
Daft Punk, Gürzenich Orchester Köln


Additional BTS Content:
Arthur Couvat







JUSTIN FLY


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Kreuzberg Berlin DE                
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