PROJECT
“INGENIEURSKUNST: THE ART OF ENGINEERING”
CLIENT
RIMOWA
IDEA
There is a word in German that describes the intersection of art and engineering: Ingenieurskunst. Rimowa wanted to do a product campaign that highlighted the expertise and craft of their German engineering heritage.
The campaign interprets the process of creating the Classic Cabin suitcase through real physical kinetic art installations. Materials and objects are all authentic Rimowa pieces, including the iconic grooved aluminium.
The campaign interprets the process of creating the Classic Cabin suitcase through real physical kinetic art installations. Materials and objects are all authentic Rimowa pieces, including the iconic grooved aluminium.
THE DIRECTORS CUT
“AROUND THE WORLD”
Gürzenich Orchester Köln
(Daft Punk Cover)
Gürzenich Orchester Köln
(Daft Punk Cover)
As a nod to the brand birthplace of Köln and where all Rimowa Classic Cabin’s are created to this day, we used the Gürzenich Orchester Köln to do a symphonic cover of Daft Punk’s “Around The World.”
Recorded live at the Kölner Philharmonie. Much like the Classic Cabin suitcase, this track was literally Engineered in Köln.
Recorded live at the Kölner Philharmonie. Much like the Classic Cabin suitcase, this track was literally Engineered in Köln.
THE INSTALLATIONS
We built a series of kinetic art installations that represent different parts of the engineering and manufacturing process of the Rimowa Classic Cabin.
Rimowa materials were used in each of the site-specific intallations. No CGI or digital effects were used in this film, only color correction.
Rimowa materials were used in each of the site-specific intallations. No CGI or digital effects were used in this film, only color correction.
THE STILLS
THE ICONIC ALUMINUM
THE “BTS” CONTENT
CREDITS
Role:
Creative Director
Collaborators:
Sebastian Lyman, Azsa West, Omar Khairy, Marc Garretta,
Kevin Hipke, Lukas Rohde
Director/Photographer:
Maik Schuster c/o IAMHERE
DoP:
Maximillian Pittner
Installation Partner:
Acte TM
Production:
Iconoclast Germany
Music:
Daft Punk, Gürzenich Orchester Köln
Additional BTS Content:
Arthur Couvat
Creative Director
Collaborators:
Sebastian Lyman, Azsa West, Omar Khairy, Marc Garretta,
Kevin Hipke, Lukas Rohde
Director/Photographer:
Maik Schuster c/o IAMHERE
DoP:
Maximillian Pittner
Installation Partner:
Acte TM
Production:
Iconoclast Germany
Music:
Daft Punk, Gürzenich Orchester Köln
Additional BTS Content:
Arthur Couvat