PROJECT
“WELCOME TO H STREET”


CLIENT
PUMA


IDEA
Rosé moved from the Speedcat product line to the H-Street model, and we took the move a bit literally.

















FILM:
























STILLS:











































































EXPERIENCE:









































CREDITS
Agency:
Anomaly Berlin

Client:
Puma
Year:
2026
Role:
Group Creative Director

Collaborators:
Lina Rode, Gareth Williams, Vilma Lingslunde, Grace Farson, David Barton.

Talent:
Rosé

Director:
Onda

DoP:
Norm Li

Edit:
Matt Newman @ Trim

Photographer:
Sinae Kim

Production:
ProdCo

Post Prod:
Black Kite
₀₀₁  Select Werks
₀₀₂  Index 
₀₀₃  Information
 ︎ Creative Directions
︎  Promotional Use Only
︎  NYC -> Kreuzberg Berlin DE    
︎