PROJECT
“STEP INTO THE NIGHT”
CLIENT
PUMA
IDEA
In 1999 Puma released the Mostro. It’s spiky futurism aesthetic was quickly adopted in the Y2K rave scene, becoming a true underground classic in party culture.
We celebrate the shoe’s history through a contemporary lens of a night out partying in Berlin with the iconic Amelia Gray. Unfolding over the course of three drops, the campaign follows the journey of a night out, from the anticipation of getting ready, to the thrill of finding the party, and the inevitable afters.
We celebrate the shoe’s history through a contemporary lens of a night out partying in Berlin with the iconic Amelia Gray. Unfolding over the course of three drops, the campaign follows the journey of a night out, from the anticipation of getting ready, to the thrill of finding the party, and the inevitable afters.
THE FILMS:
THE STILLS:
CREDITS
Agency:
Anomaly Berlin
Client:
Puma
Year:
2025
Anomaly Berlin
Client:
Puma
Year:
2025
Role:
Group Creative Director
Collaborators:
Lina Rode, Elizabeth Asselin, Theresa Kaußner, Vilma Lingslunde, Kelsey Blake.
Talent:
Amelia Gray
Director:
Camille Boumans
DoP:
Andreas H. Johannessen
Photographer:
Tereza Mundilova
Locations:
My actual apartment and local U-Banh station, and the iconic Paris Bar in Berlin.
Production:
BWGTBLD
Group Creative Director
Collaborators:
Lina Rode, Elizabeth Asselin, Theresa Kaußner, Vilma Lingslunde, Kelsey Blake.
Talent:
Amelia Gray
Director:
Camille Boumans
DoP:
Andreas H. Johannessen
Photographer:
Tereza Mundilova
Locations:
My actual apartment and local U-Banh station, and the iconic Paris Bar in Berlin.
Production:
BWGTBLD