PROJECT
“OWN EVERYTHING”
CLIENT
PERFORMIX HOUSE
IDEA
A members-only fitness studio in NYC for those who Own Everything.
Our small crew did the branding, design, environmental graphics, full launch campaign, and much more. Our goal was to capture celebrities interest and make it the place to see and be seen, if you could actually get your application approved.
The brand and vibe attracted the city’s top trainers and clients, including some of the biggest names in culture today like Bella Hadid, Riccardo Tisci, Nick Wooster, Joe Holder, John Cena, Devon Windsor, Chris Black, my good friend Maisie Williams, and even the late Virgil Abloh.
Our small crew did the branding, design, environmental graphics, full launch campaign, and much more. Our goal was to capture celebrities interest and make it the place to see and be seen, if you could actually get your application approved.
The brand and vibe attracted the city’s top trainers and clients, including some of the biggest names in culture today like Bella Hadid, Riccardo Tisci, Nick Wooster, Joe Holder, John Cena, Devon Windsor, Chris Black, my good friend Maisie Williams, and even the late Virgil Abloh.
BRANDING + ENVIRONMENTAL
All grayscale everything
LAUNCH CAMPAIGN
The Performix House brand is based around a core principle: To live a fitness-driven lifestyle, you have to own all parts of your life. Own every rep, own every session, own every minute of every day... even if it's a cheat day. To become great, you have to Own Everything.
We launched the gym with the "Own Everything" campaign that highlighted the biggest differentiator for our facility, a large team of elite trainers and celebrity instructors who actually do own every facet and style of fitness.
We launched the gym with the "Own Everything" campaign that highlighted the biggest differentiator for our facility, a large team of elite trainers and celebrity instructors who actually do own every facet and style of fitness.
NOTHING IS IRRELEVANT CONTROL IS NOT AN ILLUSION NOTHING IS IRRELEVANT CONTROL IS NOT AN ILLUSION
CREDITS
Client:
Performix House
Year:
2019
Performix House
Year:
2019
Role:
Creative Director
Collaborators:
Nickolaus Sugai, Dave Kerr,
Bryn Little, Edgar Gallardo, Keiji Ando.
Creative Director
Collaborators:
Nickolaus Sugai, Dave Kerr,
Bryn Little, Edgar Gallardo, Keiji Ando.