PROJECT


CLIENT


IDEA
“THE LEGEND GROWS”


NIKE SB
 

For the launch of Eric Koston's second signature shoe on Nike, we wanted to celebrate him as the true legend he is. The Legend Grows is an ever evolving fish tale about an iconic skateboarder who's skill is almost unbelievable.

There is a special appearance from the true legend Jake Phelps (rest in peace), which is the realest co-sign you can get in skateboarding. The film also features Tiger Woods, Kyrie Irving, Neymar, Allyson Felix, Reda, Neckface, and the entire Nike SB Team.


















































BEHIND THE SCENES
aka when the athlete takes credit for the creative idea.




















































CREDITS












Agency: 
KBS+ NY

Client:
Nike SB

Year: 
2014

Awards:
New York Festivals: Winner
Role:
Sr. Creative  

Collaborators:
Mike Abell, Kevin Gentile,
Donny Jensen, Marco Cinini


Director:
Jon Humphries

Production:
Afterall





JUSTIN FLY


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 ︎ Creative Directions
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Kreuzberg Berlin DE                
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