THE LEGEND GROWS
[ NIKE SB ]
For the launch of Eric Koston's second signature shoe on Nike, we wanted to celebrate him as the true legend he is. The Legend Grows is an ever evolving fish tale about an iconic skateboarder who's skill is almost unbelievable.
There is a special appearance from the true legend Jake Phelps (rest in peace), which is the realest co-sign you can get in skateboarding. The film also features Tiger Woods, Kyrie Irving, Allyson Felix, Neymar, Reda, Neckface, and the entire Nike SB Team.
THE FILM






THE PRINT

THE MISC








THE BTS aka “When the athlete takes credit for the creative idea.”


THE UNFORTUNATE LIFE CHOICE
(this is not me)
(this is not me)

CREDITS
Agency:
KBS+ NY
Client:
Nike SB
Year:
2014
Awards:
New York Festivals: Winner
KBS+ NY
Client:
Nike SB
Year:
2014
Awards:
New York Festivals: Winner
Role:
Sr. Creative
Collaborators:
Mike Abell, Kevin Gentile,
Donny Jensen, Marco Cinini
Director:
Jon Humphries
Sr. Creative
Collaborators:
Mike Abell, Kevin Gentile,
Donny Jensen, Marco Cinini
Director:
Jon Humphries