THE LEGEND GROWS



[ NIKE SB ]
For the launch of Eric Koston's second signature shoe on Nike, we wanted to celebrate him as the true legend he is. The Legend Grows is an ever evolving fish tale about an iconic skateboarder who's skill is almost unbelievable.
There is a special appearance from the true legend Jake Phelps (rest in peace), which is the realest co-sign you can get in skateboarding. The film also features Tiger Woods, Kyrie Irving, Allyson Felix, Reda, Neckface, the entire Nike SB Team, and unfortunately Neymar who is a terrible person.















THE FILM
















THE PRINT














THE MISC




















THE BTS  aka  “When the athlete takes credit for the creative idea.”



















THE UNFORTUNATE LIFE CHOICE
(this is not me)















CREDITS













Agency: 
KBS+ NY

Client:
Nike SB

Year: 
2014

Awards:
New York Festivals: Winner
Role:
Sr. Creative

Collaborators:
Mike Abell, Kevin Gentile,
Donny Jensen, Marco Cinini

Director:
Jon Humphries

JUSTIN FLY




 ︎ Creative Directions
︎  Promotional Use Only
︎  Kreuzberg Berlin DE                
︎