PROJECT
“SWOOSH SQUAD”
CLIENT
NIKE
IDEA
Nike wanted a way to capture the hearts and minds of the youth, so we created the Swoosh Squad, a club for young athltes all over the world.
To launch the program, we gave kids the ability to officially join the club by creating their own digital “player card”. We introduced them to the club with a welcome video from Kobe and KD.
To launch the program, we gave kids the ability to officially join the club by creating their own digital “player card”. We introduced them to the club with a welcome video from Kobe and KD.
“UNLIMITED YOU”
Due to the success of the Nike Unlimited You campaign, we skinned the whole app in a lovely rainbow colorway.
