PROJECT
“ANY FIELD, EVERY TIME”


CLIENT
NIKE


IDEA
Football season was fast approaching for young athletes. While the rest of the category was serving up backflips and swag, we wanted to capture the anticipation of the upcoming season in a more emotional way. Working Title: “Emo Football”

For the voice of the campaign, we got Jameis Winston, a young professional player who went viral for his inspirational locker room speeches.
























































CREDITS
Agency:
R/GA NY

Client:
Nike Football

Year:
2016
Role:
Associate Creative Director

Collaborators:
Nickolaus Sugai, Keith Byrne

JUSTIN FLY

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 ︎ Creative Directions
︎  Promotional Use Only
︎  NYC -> Kreuzberg Berlin DE    
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