FORGOTTEN FLOWERS
FOREVER UNFORGOTTEN


[ L’OCCITANE EN PROVENCE ]
There are flowers that have been forgotten by humanity, that nobody has smelled for hundreds of years.

Through a circle of collaboration, L’Occitane En Provence brought these forgotten flowers back to create a series of unforgettable fragrances.
L’Occitane worked with researchers, farmers, scientists and perfumers to cultivate flowers that were once prized for their fragrance. This film stars the real people who spent almost 10 years bringing these flowers back, with the voice over and poem directly from the PhD student who discovered the very first forgotten flowers.
















THE “SHORT” FILM















THE “EXTENDED” FILM

















PRINT













PRODUCT
















FOREVER UNFORGOTTEN




















CREDITS








Agency:
Anomaly Berlin

Client:
L’Occitane En Provence

Year:
2023
Role:
Creative Director

Collaborators:
Lina Rode, Omar Khairy

Director/Photographer:
Peter Kaaden

DP:
Jeremy Valender

Production Company: 
Saltwater



JUSTIN FLY





 ︎ Creative Directions
︎  Promotional Use Only
︎  Kreuzberg Berlin DE
               
︎