CULTIVATING IS A SIXTH SENSE



[ LOCCITANE ]
The most important ingredient in natural skincare is the ingredient itself. L’Occtiane has an extremely close relationship with the farmers who grow the ingredients for their flagship products.
We wanted to show, through the brands obsession with the farmers and nature of Provence, that L’Occitane has an almost sixth sense of the ingredients they use.
















THE HERO FILM


















































































































CREDITS












Agency:
Anomaly Berlin

Client:
L’Occitane

Year:
2021
Role:
Creative Director

Collaborators:
Sebastian Lyman, Mayara Schmidt

Director:
Paul Hermann

Production Company: 
BWGTBLD



JUSTIN FLY





 ︎ Creative Directions
︎  Promotional Use Only
︎  Kreuzberg Berlin DE
               
︎