PROJECT
CLIENT
IDEA
CLIENT
IDEA
“JAY Z GOLD”
JAY Z
For the launch of Jay Z's signature Gold fragrance, we waned to do an activation that brought out the gold in everyone. On Black Friday, we launched an interactive experience in the window of the Herald Square NYC Macy's.
Using some Kinect nonsense, we created a real-time responsive and reflective gold surface that transformed people walking by into liquid gold, as best as was aesthetically possible at that time.
JAY Z
For the launch of Jay Z's signature Gold fragrance, we waned to do an activation that brought out the gold in everyone. On Black Friday, we launched an interactive experience in the window of the Herald Square NYC Macy's.
Using some Kinect nonsense, we created a real-time responsive and reflective gold surface that transformed people walking by into liquid gold, as best as was aesthetically possible at that time.
CREDITS
Agency:
KBS+ NY
Client:
Jay Z Gold
Year:
2014
Awards:
ADC Cube: Gold
Adweek Isaac Award, Creative: Silver / Retail: Gold
Obie Award: Silver
Clio Award: Finalist
Webby Award: Honoree
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KBS+ NY
Client:
Jay Z Gold
Year:
2014
Awards:
ADC Cube: Gold
Adweek Isaac Award, Creative: Silver / Retail: Gold
Obie Award: Silver
Clio Award: Finalist
Webby Award: Honoree
