PROJECT
“SYMMETRY”
CLIENT
GAGGENAU
IDEA
The aesthetic philisophy of Gaggenau is rooted in Bauhaus principles, such as creating designs that are functional, efficient, and aesthetically balanced by using only simple geometric shapes.
The square of the outer frame, the circle of the control ring, the rectangle of the passepartout.
An oven, engineered to perfection, aligned in perfect symmetry, elevated to art.
The square of the outer frame, the circle of the control ring, the rectangle of the passepartout.
An oven, engineered to perfection, aligned in perfect symmetry, elevated to art.
CREDITS
Agency:
Anomaly Berlin
Client:
Gaggenau
Year:
2025
Anomaly Berlin
Client:
Gaggenau
Year:
2025
Role:
Group Creative Director
Collaborators:
Theresa Kaußner, Fabiot Van Falkenhayn
Director:
Jonas Vahl
DoP:
Hampus Nordenson
Photographer:
Raul Sucui
Production:
Le Berg
Location:
Kunsthaus Bregenz
Group Creative Director
Collaborators:
Theresa Kaußner, Fabiot Van Falkenhayn
Director:
Jonas Vahl
DoP:
Hampus Nordenson
Photographer:
Raul Sucui
Production:
Le Berg
Location:
Kunsthaus Bregenz