FOR THOSE WHO KNOW
[ GAGGENAU ]
Our goal was to reposition Gaggenau from a high-end appliance maker into a true luxury brand. The positioning, branding and platform all centered around the thought that Gaggenau is for those who know.
This is the first teaser film that is starting to introduce the world to the new Gaggenau brand, while radically differentiating them from the rest of the appliance category both in tone and aesthetic.
This is the first teaser film that is starting to introduce the world to the new Gaggenau brand, while radically differentiating them from the rest of the appliance category both in tone and aesthetic.
THE FILM
THE OOH
CREDITS
Agency:
Anomaly Berlin
Client:
Gaggenau
Year:
2024
Anomaly Berlin
Client:
Gaggenau
Year:
2024
Role:
Creative Director
Collaborators:
Henrik Edelbring, Reinier Wortman, Lorenzo Colnaghi, Greg Talbot, Zoe Spurgeon.
Director/Photographer:
Marvin Leuvrey
DoP:
Hampus Nordenson
Production:
WA Productions
Creative Director
Collaborators:
Henrik Edelbring, Reinier Wortman, Lorenzo Colnaghi, Greg Talbot, Zoe Spurgeon.
Director/Photographer:
Marvin Leuvrey
DoP:
Hampus Nordenson
Production:
WA Productions