PROJECT


CLIENT


IDEA
“FOR THOSE WHO KNOW”


GAGGENAU
 

Our goal was to reposition Gaggenau from a high-end appliance maker into a true luxury brand. The positioning, branding and platform all centered around the thought that Gaggenau is for those who know.

This
is the first teaser film that is starting to introduce the world to the new Gaggenau brand, while radically differentiating them from the rest of the appliance category both in tone and aesthetic.








































































CREDITS
Agency:
Anomaly Berlin

Client:
Gaggenau

Year:
2024
Role:
Creative Director

Collaborators:
Henrik Edelbring, Reinier Wortman, Lorenzo Colnaghi, Greg Talbot, Zoe Spurgeon.

Director/Photographer:
Marvin Leuvrey

DoP:
Hampus Nordenson

Production:
WA Productions





Mark

JUSTIN FLY


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Information

 ︎ Creative Directions
︎  Promotional Use Only
︎ 
NYC -> Kreuzberg Berlin DE    
︎