PROJECT
“ESSENTIALISM”


CLIENT
GAGGENAU


IDEA
Less for a life of more – a product launch that goes beyond the surface. We celebrate reduction as an art and philosophy, showcasing how essentialism enables users and their living spaces to thrive.

Modern life is full of influences, responsibilities and distractions —full of things that let you lose sight of what really drives you. Pure creation comes from a place of inner peace. So sometimes, it is necessary to break life down to the essentials to find that spark of inspiration.





































































































































CREDITS
Agency:
Anomaly Berlin

Client:
Gaggenau

Year:
2023
Role:
Creative Director

Collaborators:
Azsa West, Gregorio Marangon, Fabiot Van Falkenhayn, Theresa Kaußner, Marco Lemcke.

Production/Design/Visualization:
bloomrealities






Mark

JUSTIN FLY


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Information

 ︎ Creative Directions
︎  Promotional Use Only
︎ 
NYC -> Kreuzberg Berlin DE    
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