PROJECT
CLIENT
IDEA
CLIENT
IDEA
“CONVERSE PRESENTS: PUBLIC ACCESS”
CONVERSE
We believed that if a brand wants to truly support youth culture, they have to provide them with tools, a co-sign, and get the hell out of the way.
We launched Public Access with an episode fully co-created with Maisie Williams. The show was almost completely unscripted except for her personal notes.
The fun and absurd tone was buffered by serious dialogue about creativity, activism, bullying and real concerns facing young people. Episode 1 features actors Millie Bobby Brown and Amandla Stenberg, musician Syd, chef Flynn McGarry, and activists from Shade Zine and Mercy for Animals.
The result was Public Access Episode 1, an unfiltered expression of youth culture from the mind of Masie WIlliams.
CONVERSE
We believed that if a brand wants to truly support youth culture, they have to provide them with tools, a co-sign, and get the hell out of the way.
We launched Public Access with an episode fully co-created with Maisie Williams. The show was almost completely unscripted except for her personal notes.
The fun and absurd tone was buffered by serious dialogue about creativity, activism, bullying and real concerns facing young people. Episode 1 features actors Millie Bobby Brown and Amandla Stenberg, musician Syd, chef Flynn McGarry, and activists from Shade Zine and Mercy for Animals.
The result was Public Access Episode 1, an unfiltered expression of youth culture from the mind of Masie WIlliams.
Thicc Daddy gets it.
CREDITS
Agency:
R/GA New York
Client:
Converse
Year:
2017
R/GA New York
Client:
Converse
Year:
2017
Role:
Creative Director
Collaborators:
Will Perkins, Marcus Price, Maisie WIlliams
Director:
Andrew Barchilon
Photographer:
Tyler Mitchell
Production:
Prettybird
Creative Director
Collaborators:
Will Perkins, Marcus Price, Maisie WIlliams
Director:
Andrew Barchilon
Photographer:
Tyler Mitchell
Production:
Prettybird