BRAND
IDEA
IDEA
AFFINITY CYCLES
Branding, frame graphics, team race kit, apparel and accessories for the Brooklyn-based bicycle brand Affinity Cycles. The logotype is meant to give a nod to the thick tubes and angled welding of their iconic flagship frame, the Kissena.
The brand has since opened a flasghip store in Williamsburg Brooklyn, and has been stocked at the world’s best retailers such as Dover Street Market, SSENSE, END, Mr Porter, Kinfolk, Need Supply, Ships, Journal Standard, C’H’C’M’, and Beams Japan (my favorite). It has also collaborated with other major brands including Vans, New Balance, Timex, Reebok, and more.
Branding, frame graphics, team race kit, apparel and accessories for the Brooklyn-based bicycle brand Affinity Cycles. The logotype is meant to give a nod to the thick tubes and angled welding of their iconic flagship frame, the Kissena.
The brand has since opened a flasghip store in Williamsburg Brooklyn, and has been stocked at the world’s best retailers such as Dover Street Market, SSENSE, END, Mr Porter, Kinfolk, Need Supply, Ships, Journal Standard, C’H’C’M’, and Beams Japan (my favorite). It has also collaborated with other major brands including Vans, New Balance, Timex, Reebok, and more.
THE TEAM KIT
CREDITS
Client:
Affinity Cycles
Year:
2018
Affinity Cycles
Year:
2018
Role:
Branding, Design, Apparel
Additonal Photography:
Father TU
Branding, Design, Apparel
Additonal Photography:
Father TU