ADSUM
I co-founded an apparel brand with a couple friends.
We took it from a vague interest, to a clear idea, to a solid brand, to being picked up by major retailers across the globe.
I was mostly responsible for overall branding, positioning, identity, and design, but our team of three (then four) shared responsbilities and collaborated on many aspects of building the brand. Shout out to Pete Macnee, Christian Rice, Mac Shafer, and the current Adsum team.
We took it from a vague interest, to a clear idea, to a solid brand, to being picked up by major retailers across the globe.
I was mostly responsible for overall branding, positioning, identity, and design, but our team of three (then four) shared responsbilities and collaborated on many aspects of building the brand. Shout out to Pete Macnee, Christian Rice, Mac Shafer, and the current Adsum team.
Today, Adsum is a successful business and a respected name in contemporary menswear.
The brand has since opened a flasghip store in Williamsburg Brooklyn, and has been stocked at the worlds best retailers such as Dover Street Market, SSENSE, END, Mr Porter, Kinfolk, Need Supply, Ships, Journal Standard, C’H’C’M’, and Beams Japan (my favorite store in the world). It has also collaborated with other major brands including Vans, New Balance, Timex, Reebok and more.
The brand has since opened a flasghip store in Williamsburg Brooklyn, and has been stocked at the worlds best retailers such as Dover Street Market, SSENSE, END, Mr Porter, Kinfolk, Need Supply, Ships, Journal Standard, C’H’C’M’, and Beams Japan (my favorite store in the world). It has also collaborated with other major brands including Vans, New Balance, Timex, Reebok and more.
