GIFTS FOR THE JOURNEY AHEAD




[ RIMOWA ]

For the 2022 holiday season, we brought back our much loved theme of “Gifts For The Journey Ahead.” But we were frankly sick and tired of making beautiful and artful films so we decided on a fully illustrated and fully cute campaign.

We explored themes of curiosity, creativity, ambission, and passion, for lighthearted yet meaningful films about travel and mobility. The illustration style dominated the Rimowa holiday experience, with the website even featuring illustrated versions of all products.










































YEAR OF THE RABBIT (2023)









CURIOUSITY









CREATIVITY









PASSION









AMBITION


































































いってきます  バイバイ !


























CREDITS











Agency:
Anomaly Berlin

Client:
Rimowa

Year:
2022
Role:
Creative Director

Collaborators:
Asza West, Molly Dyson, Greg Talbot

Artist:
Klaus Kremmerz



JUSTIN FLY


 ︎ Creative Directions
︎  Promotional Use Only
︎  Kreuzberg Berlin DE
               
︎