RECHRONICLED




[ NIKE SB ]

We gave everyone the chance to be in a Nike SB Skate video.

Nike SB was releasing its third and final video in the "SB Chronicles" series. This was the end of an era for Nike SB. They wanted a way to look back at this history while promoting the final video, and to drive membership to Nike through sign-ups to the Nike SB App.

Our idea, ReChronicled, invited skaters to recreate their favorite tricks from SB Chronicles 1 and 2 videos.
We used the (R/GA developed) Nike SB mobile App to allow them to film their tricks, submit their clips, and connect with the brand. The top tricks were picked after six weekly rounds of submissions, and edited together for the “ReChronicled” skate video.

The video was shown directly before SB Chronicles 3 at all physical and digital premieres, SB social engagement was through the roof, and the stagnant SB App was flooded with new members and reignited activity from existing ones.













THE CTA

































THE PARTNERSHIPS + SPONSORED FILMING SESSIONS






















THE FINAL VIDEO























CREDITS







Agency:
R/GA NY

Client:
NikeSB

Year:
2015
Role:
ACD

Collaborators:
Eric Koston + Nike SB Team.







JUSTIN FLY


 ︎ Creative Directions
︎  Promotional Use Only
︎  Kreuzberg Berlin DE
               
︎