THE GOLD WINDOW
[ JAY Z ]
For the launch of Jay Z's signature Gold fragrance, we waned to do an activation that brought out the gold in everyone. On Black Friday, we launched an interactive experience in the window of the Herald Square NYC Macy's.





THE CASE STUDY
LOL



CREDITS
Agency:
KBS+ NY
Client:
Jay Z / Gold
Year:
2014
Awards:
ADC Cube: Gold
Adweek Isaac Award, Creative: Silver / Retail: Gold
Obie Award: Silver
Clio Award: Finalist
Webby Award: Honoree
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KBS+ NY
Client:
Jay Z / Gold
Year:
2014
Awards:
ADC Cube: Gold
Adweek Isaac Award, Creative: Silver / Retail: Gold
Obie Award: Silver
Clio Award: Finalist
Webby Award: Honoree

Role:
Sr. Creative
Concept + Art Direction
Sr. Creative
Concept + Art Direction