THE GOLD WINDOW

[ JAY Z ]

For the launch of Jay Z's signature Gold fragrance, we waned to do an activation that brought out the gold in everyone. On Black Friday, we launched an interactive experience in the window of the Herald Square NYC Macy's.

Using some Kinect nonsense, we created a real-time responsive and reflective gold surface that transformed people walking by into liquid gold.

THE CASE STUDY

CREDITS

Agency: 
KBS+ NY

Client:
Jay Z  /  Gold

Year: 
2014

Awards:
ADC Cube: Gold
Adweek Isaac Award, Creative: Silver / Retail: Gold
Obie Award: Silver
Clio Award: Finalist
Webby Award: Honoree

Role:
Sr. Creative 
Concept + Art Direction