PUBLIC ACCESS



[ CONVERSE ]
We thought if a brand wants to truly support youth culture, they have to provide them with tools, a co-sign, and get the hell out of the way. So we created a Public Access show for Converse, and gave full control of the content, theme, and aesthetic to the host and their select guests.

We continued Public Access with the queen herself Miley Cyrus. The show was almost completely unscripted except for her personal notes.
For this episode, Miley insisted we bring the Public Access studio poolside to her house in Malibu. What Miley wants, Miley gets.  ¯_(ツ)_/¯

Guests include the rappers Aminé and Buddy, comedian Brandon Wardell, 19 year old inventor Ann Makosinski, an 81 year old tight rope walker, a 66 year old stripper (wtf), and the rest of the Cyrus family including Noah, Tish and the legend himself, Billy Ray.




















SEASON 01 EPISODE 02: “MILEY CYRUS”




































“It all started with Miley Cyrus’ and Maisie Williams’ participation in the web series launched by Converse. Bringing together artists, innovators, activists, and young visionaries to reflect on their own personal aspirations, the series has beautifully consolidated the notions of art and contemporary culture.

Public Access ... is a “co-creative” platform that seeks to encourage the sharing of ideas and is dedicated to foster the younger generations’ creativity and understanding of the world.

The result is nothing short of breathtaking work that leaves room for anthropological and cultural study centered on today’s creativity – the cornerstone of tomorrow’s culture.”

                      - Allmazing Magazine

















CREDITS















Agency:
R/GA NY

Client:
Converse

Year:
2017
Role:
Creative Director

Collaborators:
Will Perkins, Marcus Price, Miley Cyrus

Director:
Andrew Barchilon

Photographer:
Tyler Mitchell / Ian Bradley

Production:
Prettybird



Mark

JUSTIN FLY





 ︎ Creative Directions
︎  Promotional Use Only
︎  Kreuzberg Berlin DE
               
︎