OUR HOUSE RULES
THIS IS OUR HOUSE, AND OUR HOUSE RULES.
The Prudential Center arena is home to millions of New Jerseyites and its only professional sports team, the Devils. Unlike the heritage of Madison Square Garden or the hipness of Barclays, the Prudential Center stood apart with something more important than both of those; its community. We launched a rebrand of the arena with the new slogan “Our House Rules.” It’s a statement of New Jersey underdog pride but also represents the “household rules” that New Jerseyites have for their hometown arena.
The rebrand got a few nods including from the New York Times with the President of Prudential Center saying: "The agency helped us synthesize what we hear into something that resonates. When it’s real it resonates." Hell yeah.
Role: Creative, Art Direction
Client: Prudential Center Arena
Collaborators: Brandon Galosi, Sara Roderick