YOU NEED SLEEP
YOU’RE A MESS WITHOUT IT.
I freelanced with Orb Wellness for create a campaign around the launch of their Sleep Complex vitamin. We wanted to show the detriments of not getting enough sleep, and the benefits of being well rested. The aesthetic was pushed out of the oversaturated “lifestyle” space into a more surreal and dreamlike vibe to create category standout.
The small-budget campaign was a huge success, with the streaming TV click-through rate being something like 45% which is NUTS.
Role: Creative Direction
Client: ORB Wellness
Collaborators: Jennifer Lewis, Kristyna Archer, Emma Ziobrzynski