SWOOSH SQUAD





A CLUB FOR YOUNG ATHLETES ALL OVER THE WORLD.





Nike wanted a way to capture the hearts and minds of young athletes, so we created the Swoosh Squad, To launch the program, we gave them the ability to officially join the club by creating their own digital player card.

We introduced them to the club with a welcome video from Kobe, KD and Paul George, and more in-experience videos where they help instruct how to build a personalized card. They can share the card with #swooshsquad and get props from other Swoosh Squad members, Nike athletes, and even featured on the Swoosh Squad page on Nike.com.


Role: Creative Direction
Client: Nike
Agency: R/GA




































































UNLIMITED YOU/NG ATHLETES


The Swoosh Squad campaign and card generator was skinned to align with the “Unlimited You” Olympic campaign.






















Mark