THE LEGEND GROWS
AND DUDE, THE BABY... ?
For the launch of Eric Koston's second signature Nike shoe, we created a campaign to celebrate and cement his iconic status in skateboarding. Building off of the insight that skaters have an almost oral history of what pro did what trick and what spot, The Legend Grows is an ever evolving fish tale about a skateboarder who's talent is almost unbelievable and skill is legendary.
This spot was created to walk the line between mass audience and niche skateboard culture, featuring big names like Tiger Woods, Kyrie Irving, and Neymar, but also cameos for the endemic skate audience such as Giovanni Reda, Neckface, the SB Team.
Rest in peace to the true legend Jake Phelps, him agreeing to be in the spot is the realest co-sign you can get in skateboarding.
Role: Creative, Art Direction
Client: Nike SB