DRIVEN





DANNY WAY IS #MRATED





BMW M Series wanted to connect with a young aspirational market. By using a select group of tastemakers who all share an affinity for the M Series brand, we created a series of short-form content around their personal history and relation to their M. With the first target being the action sports market, we launched with the iconic skateboarder Danny Way, and through the world’s lagest skateboarding digital platform, the Berrics.


Role: Creative
Client: BMW M///
Agency: KBS+



























Mark