WHAT’S YOUR AFFINITY
Branding, frame graphics, team race kit and apparel and for the Brooklyn-based bicycle brand Affinity Cycles. The logotype is meant to give a nod to the thick tubes and angled welding of their iconic flagship frame, the Kissena.
Role: Branding, Design
Brand: Affinity Cycles
TEAM RACE KIT
To promote the rebrand of Affinity cycles, we created a custom race kit using the logotype as the main graphic element. The lines and type interplay were also a nod to the NYC streets and the trajectories of cyclists riding through the city. We launched the kit at the biggest moment in fixed-gear culture, the Red Hook Crit race series, where our athlete went on to win the RHC championship (in style obv).