I CO-FOUNDED AN APPAREL BRAND WITH A COUPLE FRIENDS.
From an vague idea, to a clear direction, to a solid brand, to being picked up by major retailers across the globe.
Adsum now has a flasghip store in Williamsburg Brooklyn, had a pop-up shop in SoHo NYC, and has been stocked at shops around the world such as Dover Street Market, Need Supply, END, Kinfolk, Ships Japan, Journal Standard, Wism, C’H’C’M’, Street Machine, The Next Door, and my favorite department store in the world, Beams Japan.
The brand has been featured in press such as NYTimes (multiple times), GQ, Hypebeast, Highsnob, Complex, Eyescream, and Monocle. It has also collaborated with major brands including New Balance, Woolrich and Reebok.